After the madness of 4/20, we have finally had a chance to catch our breath and reflect. We are only five months into the year and this has already been the biggest year Grassroots has ever had. We are now carried in over 180 stores worldwide, we released our first exclusive clothing line, we are coordinating our own Cup, we’re expanding our store, and the best is still yet to come.
With all of the new additions we have also brought on another full time designer, Gina Valvo, who is currently crushing the game and an overall amazing edition to the Grassroots Family. We now have three full time designers working at the company; Gina, David, and the Art Director Graham, a design associate; Sarah, and seven other employees working in the store and out on the road; Chet, Miriam, Max, Max DF, Fisk, Kriz, and Renee, bringing the Grassroots in store family to a grand total of thirteen people. Not to mention all of our freelance designers all over the country and the people that vend for us out on the road.
We’ve been feeling rather sentimental and humble lately with how big things have been getting for us, and I just wanted to share a brief timeline with all of our fans as well as all of the pictures of the recent buildout.
On January 1st, 2012 all components of Grassroots California were moved into our flagship store at 2209 Larimer in Denver, CO. The store and living quarters were set up for a staff of four: Ruga, Renee, Robaire, and Graham, and the store was officially open to the public on April 20th, 2012.
The store in early 2012 when Graham first began building out the store front
The continued buildout in early 2012 when there was still nothing in the store.
Renee sitting in a sea of boxes. Pre shipping department.
In one year, we have gone from just under a 3,000 square foot live/work space to over 4,000 square feet. All of the design work used to be done out of Grahams bedroom in the back of the store, and we now have a design loft that is an office space for five people. We have built new displays in the front of the store and more storage space in the back as well as a shipping department. It just keeps getting bigger and better!
We have gone from operating out of the back of a Toyota Tundra with no permanent home, to owning our own store/warehouse/home with people are over the world eager to help us carry on the GRC Movement.
When I began working here, I never really understood the whole “it’s a movement” concept, but I can clearly see now how far the Grassroots family tree reaches. We love all of our associates and friends, and we are so thankful that so many of you have been on board with us since the very beginning. Here’s to four years and to many more to come!