20% OFF EVERYTHING WITH PROMO CODE 'hat affair' • Offer expires 2/15/2016

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February Charity

For the month of February, GRC has decided to work with Headcount.


January Charity

For 2016, Grassroots California will be donating 1% of there web sales


Jimi Hendrix x GRC

Grassroots California is proud to present our 2016 collaboration with Rockin’ Artwork.


Nappy Roots x GRC

We are proud to introduce our two hat designs featuring red embroidered


Grassroots California™ is a progressive clothing line that makes quality merchandise at affordable prices and donates a percentage of its proceeds on every purchase. It is our vision to create a company that gives back to the communities we live in around the globe.

  • The Art of The Collab. Grassroots California believes in working together rather than against one another to build a community of like minded individuals.
  • The Movement.. Grassroots California believes that art can make a difference as each product donates back to different charities and organizations. Know a movement they should donate to?  Hit them up…
  • You can’t knock the hustle. Grassroots California has gone from selling hats out of their backpack to being sold in over 300 stores around the world. GRC still travels to over 100 events a year getting there name out and those of everyone they collab with.
  • The G Team. GRC Consists of 20 hard working individuals that have sought out to change how the world looks at the clothing industry. Last year GRC worked with over 100 different artist, DJ, designers, bands and companies from around the world.  Together we can make a difference.