Stock The Culture.

About The Program

For over 15 years, Grassroots California has been the headwear of choice for music festivals, cannabis culture, and underground creative communities. We're not fast fashion. We're collectible streetwear built with hidden stash pockets, satin liners, embroidered artwork, and limited runs designed to sell out.

Our wholesale program is built for partners who understand the culture. Smoke shops, dispensaries, music venues, festival vendors, and independent boutiques that want product their customers will hunt for, not products that sit on the shelf.

What you get: competitive wholesale pricing, flexible minimums for qualified partners, marketing assets, drop calendars, and access to limited collabs with artists your customers already follow.